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4 Elements that Turn Marketing Opportunity into Results
Guest Post by Susan Wolff, Associate Principal and Lean Six Sigma Black Belt “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Alva Edison In today’s...
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Atlanta Startup Council is back. Call for Entries is now open.
by Anne Marsden Once a year, a group of super talented business leaders gather to provide a day of advice, guidance and support to Atlanta’s most promising new companies – for free. On Tuesday, May 15,...
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Thought Leadership: Invention or Innovation? Or, Telling the Marketing...
By Susan Wolff. Marsden Associate Principal and Lean Six Sigma Black belt. Today, particularly, companies must focus on Marketing invention to stay in the game and Marketing innovation to get ahead of...
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Leadership: Are You Confusing Being Right with Being in Charge?
I had a boss who drove me crazy. Well, actually who drove me to get another job. The problem was that I could never do anything right, unless I did exactly what she told me to. Nothing satisfied her...
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Perception is Reality: The Value of Marketing
by Suzanne Moore Imagine that you are taking a flight home after a long week working in another city. You get on the plane and realize that you have been assigned a middle seat wedged between two...
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It’s better to catch your leads through a funnel, than with a shotgun.
Every B2B company needs a strong digital Inbound Marketing program as the foundation for their lead generation. It takes time and consistent effort, but without it, your website is nothing but an...
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A Rookie’s Guide to Becoming an Inbound Marketing Guru
Please welcome one of our newest Marsden Associates….Sydney Graham! Sydney joined M&A after receiving her degree in PR and Communications from Kennesaw State University. She is now an official...
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Brand Loyalty – Are you missing opportunities to engage your customers?
by Suzanne Moore Last week I had a business dinner at an upscale Mexican restaurant in Atlanta; one that is known for great food and good service. As a partner in an Atlanta marketing agency, my...
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How To Stalk The Competition: Achieving Social Media Stalker Status
by Sydney Graham I must say I’ve been feeling rather creepy lately. As you recently read, I’m slowly but surely becoming an Inbound Marketing guru. And one of the things I’ve been dominating is what I...
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New traditions! 10 P’s for Digital Marketing
by Suzanne Moore Last month Augusta National announced two female members and broke not one but two traditions. The first, was not talking about their membership. The second was to introduce the two...
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